Happy Inc Brand Guidelines
(Demo example of Digital Brand Guidelines)
Brand Identity
Brand name: Happy Inc
Tagline: Brighten Your Day with Happy
Our Mission: To spread joy and positivity through simple, delightful experiences.
Our Vision: To be the universal symbol of happiness recognized globally.
Our Core Values: Joyfulness, Cheekiness, Irreverance, Simplicity, Positivity, Inclusivity.
Logo
The Happy Inc logo consists of winking smiley face in two shades of yellow with a black outline.
The Happy Inc Logo
USAGE: Suitable for digital and print, maintain consistency across platforms.
DO NOT: Do not alter colors, stretch, or overlay text directly on the logo.
Clear-space and Minimum size
There should always be a Clear-space or isolation area equivelent to the width of the "winking eyelid" on all four sides of the logo.
← Minimum size: 50px →
The minimum size of the logo for reproduction is 20mm (print)or 50px(screen) in width.
Colour Palette
Primary colours are Sunshine Yellow, 50% of Sunshine Yellow, and Black. The same Yellow is used at 50% opacity for the shaded element of the logo or icon and can be used elsewhere a secondary colour.
Sunshine Orange
CMYK: 3.16.84.0
RGB: 249.209.71
HEX: #f9d147
Black
CMYK: 0.0.0.100
RGB: 0.0.0
HEX: #000000
Typography
Primary Font: Helvetica, for its clarity and modern feel. Use for Headings.
Secondary Font: Times New Roman, for formal communication. Use for body copy.
Tone of Voice
Tone: Friendly, upbeat, and approachable.
Messaging: Positive affirmations and encouraging statements.
Digital and Print
Website: User-friendly, vibrant, with prominent logo placement.
Social Media: Engaging, interactive content with consistent visual elements.
Business Cards and Letterheads: Simple, professional with logo and brand colors.
Imagery
Style Guidelines: Use bright, high-contrast images that evoke happiness.
Source and Rights: Use licensed or owned images; avoid unauthorized material. Always credit source.
Legal Compliance
TRADEMARK: Use the trademark symbol (™) when displaying the logo.
COPYRIGHT: All content must be original or properly licensed.
Questions?
Please contact us if you have any questions.
Brand Team Details: brandteam@happyinc.com, +1 234 567 8900.